Thinking About Growing

Growing your business can be a daunting task. The path to success is certainly a circuitous one. Many I speak with the belief the old way of doing business is still the best while others consider the term “new media”. The reality is the age-old axiom is true. The more things change the more they stay the same.

Let’s put forth one simple concept for your growing your business. Let’s say you want to speak to more potential clients on a daily basis. Could new media help, of course, but you need to come back down to terra-firma. You need a good solid plan, with a good marketing campaign along with loads of follow-through. Any of this sounds familiar? Yep, it’s the same thing you have been doing for years, hopefully.

Will the Internet help, will Google help, what about Facebook, Twitter, and other media outlets? It does sound complicated.

Ask yourself; what does Google want? Simple; Google would like you to get to the person, company, or item you are trying to find? Isn’t that what you would like your customers to do? Your interests are aligned with Google.

What about Facebook? Facebook wants you to interact with people in their ecosystem. What do you want to do with your clients, hmm, interacting with them seems like a good idea. Your interests are aligned with Facebook.

We can continue with just about any form of digital, social, or mobile application and we will inevitably come down to the same conclusion.

You do need to go digital but you just need to keep your basic principles in place. The fact is not much has really changed.