If you are an advisor who has always thought about business as brick and mortar, then you know the difficulties you may face when it comes to marketing. These days, it seems everyone is online so you will need to think about focusing your marketing and advertising ideas online. You most likely know the importance of having a website; whether it is a full website complete with all your services or just one page, having an online presence is crucial in this day and age. There are some tips that you can follow to increase your online marketing ideas.
Sending a press release is an important aspect of internet marketing. Press releases are one of the quickest ways to get the word out about your business, products, and services. Media venues are glad to receive press releases and since there are so many news services online, you should have no problem locating a service that will distribute your press release. You can use press releases for things such as new office locations, special events announcements or to introduce new products or services.
Another great tip for internet marketing is to share your knowledge with others. You may not think that you are an expert in anything but if you run a business, you are certainly an expert in something. Why not hold classes, workshops or seminars? You may also want to think about writing content to submit to free distribution sites. Writing content is a great way to gain exposure as well as to share your knowledge about a particular topic or subject.
If you have been online at all, then you know that social networking is huge. Social networking sites such as Facebook, Twitter, Instagram, and LinkedIn may not exactly help you sell your products or services, but they are the exact spots that your customers hang out. These sites will help you keep your customers up-to-date on things like promotions, new services, products, and announcements.