Blog

Your Online Footprint

Many advisors realize the need for a good solid online presence but few look at the subject as anything other than an ancillary part of their business module. It was not that long ago having your office next to the local bank in your community gave you instant credibility. While that seems all but a...
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Internet Marketing Tips for Local Advisors

If you are an advisor who has always thought about business as brick and mortar, then you know the difficulties you may face when it comes to marketing. These days, it seems everyone is online so you will need to think about focusing your marketing and advertising ideas online. You most likely know ...
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Ingredients of a Successful Blog Post

If your intentions are to market online, and you really should, then you really should consider content marketing. One of the best ways to adhere to content marketing is with a blog. However, marketing your blog is much more than just churning out blog posts every day. Your blog posts need to be muc...
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Using Video to Increase Your Opportunities

By 2018, 84% of internet traffic will be video content Many people will press the play button on a video before looking at photos or reading white papers. Videos tend to be more interesting and exciting. One Mashable author says, “It’s like comparing the experience of actually watching a movie a...
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The Meaning Behind BRAND

In the business marketing world, there’s always lots of talk about “branding.” But what does branding really mean? And how important is it, really? Without exaggeration, intelligent branding is often the most critical cause of a company’s success (or failure!). Especially in ...
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Your Presence

Proving you need the right presentation From your image to your product to your online presence, these all significantly affect how you relate and appeal to clients and are critical to your success, At Global Advisors, we’re all about harnessing the power of the web to enhance your business&#8...
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Thinking About Growing

Growing your business can be a daunting task. The path to success is certainly a circuitous one. Many I speak with the belief the old way of doing business is still the best while others consider the term “new media”. The reality is the age-old axiom is true. The more things change the m...
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Advance Your Business

Many advisors confuse branding with marketing. Marketing is when you tell someone about a product they should buy because it’s better than others. Marketing is a push concept (meaning you push someone to act). Branding, on the other hand, is a pull concept. It’s done to make people feel comforta...
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